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Tools of the trade to drill into behavioural data

March 30, 2017

The data science toolkit (DST) is fast becoming the secret sauce behind many of the world’s top businesses. One of the early leaders in using data is Tesco, which integrated Met Office data to ensure it had the right stock in the best locations, based on weather conditions.

Another example is e-commerce retailer Yoox, which runs websites for luxury brands such as Armani, Diesel and Dolce & Gabbana. Yoox analyses its 15 years’ worth of transactional data to provide insights into shopping behaviour, which it then 
utilises to shape its delivery systems and, more importantly, its business strategy.

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