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Are You Paying Too Much for Your Database Management System?

January 30, 2018

A flexible licensing model allows a company to invest more in the innovative ventures that will drive revenue, and less in core business processes.

If you ask someone to name a handful of highly innovative companies, Apple is almost certainly one of the first to spring to mind for many people. But Porsche, the car manufacturer, might not be – and yet Apple and Porsche share a business strategy that defines transformative companies: investing the profits from legacy products into new innovations.

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